AI can save marketers significant time by creating collateral such as presentations, blog posts, and even videos. However, to get the best results, remember the "human in the loop" idea. You need to have a clear vision of what you want to achieve and use AI as a tool to bring your ideas to life. Think of AI as your creative studio—you come up with the brief, and the AI executes your vision.
There are many different types of AIs, each specialising in different areas. Here’s a few examples.
Of course, you can use ChatGPT for many (but not all) of these tasks, but for your learning, you'll be trying out different tools this week.
| Lessons | Lesson Content |
|---|---|
| 1. Create a Landing Page | Experiment with Artifacts from Claude. It’s different from the ChatGPT chatbot interface. |
| 2. Create a Presentation | ChatGPT includes Custom GPTs from their GPT Store. We’ll be creating our own in a later lesson, but this is your chance to experiment with them. |
| 3. Create a Social Media Post | Canva’s Magic Studio is great for boosting work efficiency using AI. You can create presentations, documents, and much more. For this lesson, we’ll be creating an Instagram post. |
| 4. Create a Voice Over | Prepare to be amazed! We’ll be using Eleven Labs to not only record a voice over but also to recreate your own voice! |